American Express Spending Surge: Gen Z and Millennials Drive Growth

Millennials and Gen Z lead the way in American Express’ year-end spending surge / Picture ⓒ Silas Stein | Picture Alliance | Getty Images Millennial and Gen Z Spending Surge: What It Means for 2025 In the final quarter of 2024, American Express reported an 8% increase in spending compared to the previous year, driven primarily by millennials and Gen Z consumers. This uptick in spending reflects the growing financial power of younger generations, signaling a shift in consumer habits that businesses should closely monitor for 2025. The Role of Millennials and Gen Z in the Spending Surge The surge in spending during the fourth quarter of 2024 was notably propelled by younger generations, with transaction volumes from millennials and Gen Z growing by an impressive 16%. This marks an increase from the 12% growth observed in the third quarter, highlighting the emerging dominance of these age groups in the economy. While older generations like Gen X and baby boomers showed more restrain...